Hi, I’m Nick Parker and I lead the OEM Division at Microsoft.
Many of our partners are making announcements this week at IFA so it’s a good time to showcase some of the amazing hardware innovation coming to market with Windows 8.
IFA is one of the world’s largest consumer electronics trade shows and attracts upward of 150,000 people in Berlin each year. It’s great to see the buzz and excitement for the new products being announced, especially in the PC space.
The industry is building momentum for Windows 8, and the level of hardware innovation from components and hinges to ultrathin designs and beautiful touch displays is impressive. Customers will benefit from very rich and immersive experiences made possible by the combination of the incredible new Windows PCs and tablets running Windows 8 or Windows RT along with cloud services. With devices that range from tablets and hybrids to more familiar notebooks and all-in-ones on display at the IFA conference, it is clear that consumers will have a broad range of PC choices when Windows 8 launches.



Versatility is a key theme we’re seeing with Windows PCs, allowing consumers to use the devices in a variety of ways. This is what we mean by no compromises. The new line of “transformer” PCs from ASUS, such as the ASUS Vivo Tab RT, is a good example of tablets that run the Windows RT operating system powered by ARM processors and provide an easy docking setup that makes it a snap to go from the office to the coffee shop. Also powered by Windows RT, the Dell XPS 10 brings productivity, a mobile keyboard dock with long battery life, and support for enterprise applications to business users.


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